“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

Research in Fundraising

The Role of Facebook in Your Peer-to-Peer Strategy

by Aspire Contributor
November 9, 2021January 9, 2024
Research in Fundraising

How has your nonprofit’s peer-to-peer fundraising programming fared in the past year and a half? There’s no shame in admitting… Read More »The Role of Facebook in Your Peer-to-Peer Strategy

Boston Consulting Group: Innovations in Wealth Management 2021

by Aspire Research Group
October 27, 2021March 28, 2025
Reports and Trends, Research in Fundraising

In mature countries such as the US, wealthy people hold more of their wealth in financial assets such as cash,… Read More »Boston Consulting Group: Innovations in Wealth Management 2021

America’s Charity Checkout Champions 2021 Report

by Aspire Research Group
September 23, 2021March 28, 2025
Reports and Trends, Research in Fundraising

Engage for Good’s biannual report looks at point of sale fundraising campaigns that raise over $1M. The 2021 report looked… Read More »America’s Charity Checkout Champions 2021 Report

Optimize Your Donation Process for Recurring Gifts

by Aspire Contributor
September 16, 2021March 28, 2025
Research in Fundraising

Donations are the lifeblood of your nonprofit. Every donation, big or small, adds up to keep your nonprofit running. However,… Read More »Optimize Your Donation Process for Recurring Gifts

6 Registration Form Tips for Virtual Events

by Aspire Contributor
September 7, 2021August 17, 2021
Research in Fundraising

Virtual events are prime fundraising opportunities for your nonprofit to build connections with supporters and earn donations. While they might… Read More »6 Registration Form Tips for Virtual Events

Capgemini 2021 World Wealth Report

by Aspire Research Group
August 29, 2021March 28, 2025
Reports and Trends, Research in Fundraising

Capgemini defines HNWI as those who have “investable assets of US $1 million or more, excluding primary residence, collectibles, consumables,… Read More »Capgemini 2021 World Wealth Report

Consider These Four Tips When Creating Your Donation Page

by Aspire Contributor
August 10, 2021March 28, 2025
Research in Fundraising

Picture this: your nonprofit team makes a compelling fundraising appeal that leads a potential donor to your organization’s website in… Read More »Consider These Four Tips When Creating Your Donation Page

The Cryptocurrency Merry-Go-Round: Are you on?

by Aspire Research Group
July 22, 2021March 28, 2025
Major Gift Teams, Prospect Identification, Research in Fundraising

But while there are lots of questions about the future of cryptocurrencies, there’s no question that people are making money…… Read More »The Cryptocurrency Merry-Go-Round: Are you on?

A Deep Dive on Donor Retention for Small Nonprofits

by Aspire Contributor
July 20, 2021March 28, 2025
Research in Fundraising

While many small nonprofits focus on acquisition to unlock growth, the actual key to growth is donor retention. Learn more… Read More »A Deep Dive on Donor Retention for Small Nonprofits

Due Diligence: The Time is Now

by Aspire Research Group
June 23, 2021July 22, 2025
Major Gift Teams, Profiles, Research in Fundraising

Every day it seems there’s a new scandal in the headlines about a nonprofit and a board member. Or a… Read More »Due Diligence: The Time is Now

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